Essential insight on creating a business plan from Seth Godin:

“Tell us what you’re choosing not to do, what you’re not supporting, who you’re not interested in working with.”

This is critical to clarity; understanding what you are not doing so that we can better see what you are doing.

The same is true for each of us creating our own, personal plans.  Achieving what you want is so much about deciding (and acting upon) what you don’t want.

 

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