Effective #content: an engaging pursuit

Here are three interesting perspectives on the importance of content quality on audience engagement. SearchMetrics on SEO Ranking Factors SearchMetrics’ annual analysis of the correlation between certain features (e.g. number of backlinks, word count, Google +1s, etc.) and Google search ranking shows a continuing trend towards quality. Search engine algorithms are, of course, necessarily secret but […]

You need editors, not brand managers – Seth Godin, #ContentMarketing

Here’s a fascinating interview with Seth Godin, from the Contently blog. He has a healthy perspective on the concepts on “brand”, “marketing”, “content” and “metrics” ; all terms that are regularly over-used: “I think the only [metric] that I care about is: Will people miss you if you are gone?”  

6 Principles of Persuasion #writing

This is a great animated summary of Robert Cialdini’s work on Influence and Persuasion.  It’s narrated by Cialdini himself and Steve Martin. Great stuff to consider as you craft your next piece of writing … or negotiate your next project.  

Zoning your life

Hard to do, but worth it.  Nicholas Bate offers the 7 Essential Zones: Zone 1: your zone. Your time. To read, to cook, to think, to be. You decide. It keeps you sane.   Zone 2: you and your partner in life.  Time to talk, hold hands, walk by the river, go to rock ‘n […]

Driver's Seat

Heard this on the radio this morning.  I’d forgotten how great it was…

Driver’s Seat

Heard this on the radio this morning.  I’d forgotten how great it was…

Self-employed … by choice

What we Sovereign Professionals already knew, the Bank of England has just proved.  Self-employment is not the last resort of the desperate jobless, looking down the barrel of poverty’s cold, cruel gun.   Rather, it seems to be a matter of personal choice. Who’d have thunk?  Other than the TUC, of course. http://www.thetimes.co.uk/tto/public/share/uuid/d22058fa-c7ed-11e4-96d0-d7ec208c3c50

Echoes through time: A man's power

“A man’s power is in the half-light, in the half-seen movements of his hand and the unguessed-at expression of his face.  It is the absence of facts that frightens people: the gap you open, into which they pour their fears, fantasies, desires.” Thomas Cromwell (1485 – 1540), as characterised in Hilary Mantel’s novel Wolf Hall (Yes, I […]

Echoes through time: A man’s power

“A man’s power is in the half-light, in the half-seen movements of his hand and the unguessed-at expression of his face.  It is the absence of facts that frightens people: the gap you open, into which they pour their fears, fantasies, desires.” Thomas Cromwell (1485 – 1540), as characterised in Hilary Mantel’s novel Wolf Hall (Yes, I […]

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