You need editors, not brand managers – Seth Godin, #ContentMarketing
Here’s a fascinating interview with Seth Godin, from the Contently blog.
He has a healthy perspective on the concepts on “brand”, “marketing”, “content” and “metrics” ; all terms that are regularly over-used:
“I think the only [metric] that I care about is: Will people miss you if you are gone?”
Content Marketing, Marketing, Writing
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