The neuroscience of memorable messages

Way back in June, I spotted this on Michael Wade’s Execupundit blog.

It took me until last week to sit down and watch it, however. But, I was so impressed, I’m currently reading Carmen Simon’s book Impossible to Ignore.

Anyway responsible for crafting memorable messages should find the video worth a watch:

This is the book (which I’m still reading):

And, there’s also this podcast (which I haven’t yet listened to):

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