I want t-shirts …

New Journey Marketing explains why that may not be such a good idea, here.

I joined Microsoft in the time of t-shirts, the period of polo-shirts. It was the very summer of personalised fleeces. I suspect that the very fine folks at Fat Face made a fortune from us. Somewhere, I still have a couple of less logo’d examples.

And yes, I am certain that they were positively, measurably lead-generating.

Image credit: https://unsplash.com/@parkerburchfield

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