Microcopy, (or simply attention to detail?) – @thisisseth #contentmarketing

Seth Godin is on a roll about writing

“People rarely read to the end. And they almost never spend as much time reading your words as you spend writing them.

Which makes it ironic that the little phrases we use (in designing a simple form, or when we answer the phone) matter so much.”

Read the rest, here.

, , , , ,

Leave a reply

** *

Your email address will not be published. Required fields are marked*