Rock and roll rhetoric: Life In The Fast Lane

There were lines on the mirror, Lines on her face She pretended not to notice, She was caught up in the race. Life In The Fast Lane, (Walsh, Henley, Frey), Eagles That first couplet works so well because it takes a mental double-take to realise that the first set of lines are on and not in the mirror. […]

A Giant story in my head – Neil Gaiman on American Gods #Writing @neilhimself

There a nice little clip here of Neil Gaiman describing the genesis of his book America Gods. I absolutely love the book, but I confess I’m still not sure about the TV series. Some aspects of it I found mind-blowing, other bits not so much. Either way, both book and series are worth checking out. […]

Richard Thaler, Nudge and the Nobel prize for economics #Writing #ContentMarketing

Richard Thaler, one of the founders of behavioural economics, is the winner of this year’s Nobel Prize for Economics. As co-author (with Cass Sunstein) of the book Nudge, Thaler has had a huge impact on the field of influence whether in government (the UK government, under David Cameron, established the Behavioural Insights team in 2010) […]

Rock and roll rhetoric: Lions

Red sun going down, way over dirty town Starlings they’re sweeping around, crazy shoals Yes and a girl is there, high heeling out across the square The wind, it blows around in her hair and the flags upon the poles Lions (Knopfler), Dire Straits “High heeling out across the square”, not walking or striding in high […]

Beautiful image – @ToddDiemer

Just because. I was searching for something else on my favourite image site, Unsplash.com, and I came across this beautiful image by photographer Todd Diemer. I thought it was too good not to share. Photo by Todd Diemer on Unsplash  

Being Indispensable – Nicholas Bate

Another essential list from Nicholas Bate: Being Indispensable 7: 1. Know your client. … What do they really want? 2. Make sure they get it. 6. Increase the value you offer day by day, week by week, quarter by quarter. Important insight for an employee, critical for a sovereign professional. Read the full list, here, and ponder. […]

Rock and roll rhetoric: Even the Losers

Well it was nearly summer, we sat on your roof Yeah we smoked cigarettes and we stared at the moon And I’d show you stars you never could see Babe, it couldn’t have been that easy to forget about me. Even the Losers (Petty), Tom Petty and the Heartbreakers What a picture. We are there, […]

The Bukowski guide to copywriting – @HubSpot

Five tips for good writing, grounded in the works of Charles Bukowski: Write with emotion Write with brevity Write with clarity Write with honesty Write with style Read the full post, here.   Photo by Patrick Tomasso on Unsplash

All you wanted to know about optioning your screenplay #writing

From Wallace Collins and Stage32: “When properly negotiated, an option agreement can be a win-win situation for both the writer and the producer. The writer is paid to lease his or her screenplays for a limited period of time, while the producer attempts to get the project green-lighted by a studio or production company.” Read […]

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