Magicians and neuromarketers – @rogerdooley

Neuromarketing expert Roger Dooley has a great post on the lessons we can  learn from stage magicians For example: The Unexpected Attracts Us When I watch a magician, I’m always trying to pay close attention to spot any shady moves. So is the rest of the audience. It’s rare to spot a skilled magician’s tricks, […]

The narrative arc described by Kurt Vonnegut

This courtesy of Nicholas Bate; Kurt Vonnegut describes the power of the narrative arc (or arcs): Nicholas’ post here The original post and video, on aeon, here Handy infographics designed from Vonnegut’s work, here And, more on the late, great Mr Vonnegut here and here.   Image: www.publishersweekly.com  

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