Magicians and neuromarketers – @rogerdooley
The Unexpected Attracts Us
When I watch a magician, I’m always trying to pay close attention to spot any shady moves. So is the rest of the audience. It’s rare to spot a skilled magician’s tricks, though, not just because of the distraction techniques described above but also because he is disguising some moves as “expected” actions. For example, if he scratches his ear, shoots his cuffs, or makes another move we are familiar with, our brains tune it out as expected and uninteresting. That move may well mask a transfer of a prop or some other preparation step. On the other hand, if he placed his palm on top of his head or raised his left arm for no apparent reason, we’d all be watching carefully.
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