The Chief Storyteller – @stevecla
We need more storytellers. Here’s a great little interview with Steve Clayton, Chief Storyteller at Microsoft.
I know Steve a little from our days at Microsoft UK and, as you’ll read (or see in the videos), he has a great feel for story.
Also worth reading is a follow-on article, How to Tell Your Story, from 99u’s Matt McCue.Content Marketing, Marketing, Organisational Humanity, Social Media, Writing