Tell a story: 3 tips for original social media content – @Adweek #contentmarketing

Larry Alton at AdWeek has three tips for creating compelling social media content. Tell a story Go visual Continuously gather ideas. “The nature of social media puts a lot of pressure on businesses to constantly create content. More, more, more is the mantra. … It’s time to be honest with yourself and consider the quality […]

10 cottage retreats – #Writing @themindcircle

The Mind Circle has 10 peaceful cottages, perhaps places to retreat and write…  

Rejoice! Content Marketing bottoms out in the Trough of Disillusionment – @Gartner_inc #ContentMarketing

In July’s update of the Gartner Hype Cycle for Digital Marketing & Advertising, Content Marketing has reached the very bottom of the Trough of Disillusionment. That’s great news for both marketers and their clients. At last, exaggerated expectations have been washed out and the impressive reality remains. It also means that many of the wannabes […]

As Tears Go By #Writing

Steve Layman has a great excerpt from Keith Richards’ Life: “We had two lines and an interesting chord sequence, and then something else took over somewhere in this process.  I don’t want to say mystical, but you can’t put your finger on it.  Once you’ve got that idea, the rest will come.  It’s like you’ve […]

Visions of Earth – @NatGeo

A breath-taking collection of images from National Geographic. My favourites include the raccoon ambush, the butterflies, the polar bear, frosty trees and red fox. How many favourites am I allowed? Images: National Geographic This post also appeared on SovereignProfessional.com.

Surely not! “Maybe the guitar is over” – MusicRadar.com #guitar

MusicRadar / Total Guitar headlines its article with a quote from Eric Clapton: “Maybe the guitar is over”. However, beneath the slightly unfair quote, it reports: “The WP article quotes data gathered by Music Trades magazine that indicates a 19% (approx.) fall in revenue at Fender, from $675 million to $545 million, with Gibson down by a […]

7 screenwriting tips from Aaron Sorkin at Toronto Film Festival – @BBCNews #Writing

The BBC has some top screenwriting tips from Aaron Sorkin, the writer behind A Few Good Men, The Social Network, The West Wing, The Newsroom and much more. This caught my eye: Instead of format-intensive books with high levels of technical detail, Sorkin credits Adventures in the Screen Trade by William Goldman with teaching him the […]

Small screen, big ambition – @Economist #writing

In a market where productions from all over the world are competing for viewers’ attention, it is the writer’s voice that can make or break a series. Those that have succeeded have achieved “pure creative freedom” The Economist’s Prospero column has an interesting article on European screenwriters and the allure of writing for television.   […]

LinkedIn is suddenly a hot social network. Here’s what changed – @AdWeek #contentmarketing

LinkedIn is becoming a powerful channel for B2B content marketers. Interesting article in AdWeek. Authenticity and polite discourse are two reasons why business periodicals have embraced LinkedIn as a publishing platform. Since the beginning of this year, Bloomberg’s LinkedIn follower count has doubled to roughly 1.5 million, says Havens, while user engagement is literally off […]

How paying for online reviews backfires – @HarvardBiz #ContentMarketing

We all know, deep down, that there’s something just a little bit suspect about paying for endorsements. This month’s Harvard Business Review (September-October 2017) has a short summary of research that shows how paying for reviews can actually backfire – reducing the number of reviews as valuable reviewers shy away from being seen as paid […]

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