Being Indispensable – Nicholas Bate

Another essential list from Nicholas Bate: Being Indispensable 7: 1. Know your client. … What do they really want? 2. Make sure they get it. 6. Increase the value you offer day by day, week by week, quarter by quarter. Important insight for an employee, critical for a sovereign professional. Read the full list, here, and ponder. […]

Rock and roll rhetoric: Even the Losers

Well it was nearly summer, we sat on your roof Yeah we smoked cigarettes and we stared at the moon And I’d show you stars you never could see Babe, it couldn’t have been that easy to forget about me. Even the Losers (Petty), Tom Petty and the Heartbreakers What a picture. We are there, […]

The Bukowski guide to copywriting – @HubSpot

Five tips for good writing, grounded in the works of Charles Bukowski: Write with emotion Write with brevity Write with clarity Write with honesty Write with style Read the full post, here.   Photo by Patrick Tomasso on Unsplash

All you wanted to know about optioning your screenplay #writing

From Wallace Collins and Stage32: “When properly negotiated, an option agreement can be a win-win situation for both the writer and the producer. The writer is paid to lease his or her screenplays for a limited period of time, while the producer attempts to get the project green-lighted by a studio or production company.” Read […]

Stevie Ray Vaughan, Texas Flood – @HardenKurt #guitar

Kurt at Cultural Offering celebrates the might Stevie Ray’s amazing debut. I remember being blown away when I first heard this album. ““Stevie said that we waited all of our lives to make that first record,” Double Trouble bassist Tommy Shannon says. “After that, making records was work.”  

Better writing – Nicholas Bate #Writing

Seven tips towards better writing, from Nicholas Bate: “2. Re-read some of your favourite writers. Step back from the content and notice the form.” Read the full list, here.   Photo by Mike Tinnion on Unsplash

Rosewood, CITES and vintage guitars – @Fender #Guitar

Fender is promoting its switch to pau ferro in place of rosewood for its darker, unvarnished fretboards. The tonewood has been around for a while, sometimes overtly (my Traveler Speedster guitar had a pau ferro fretboard) and sometimes less obviously. However, citing the tighter CITES regulations, Fender will be now using it for all its […]

The power of A/B testing – @HBR

The power of properly constructed online experiments is explored in September-October’s Harvard Business Review. Microsoft’s Ron Kovani and Harvard’s Stefan Thomke include some powerful examples of results achieved as well as cautionary tales on the dangers of poorly constructed tests and misinterpreted results. Highlights include: How a subtle change to online text colours (against the […]

Tell a story: 3 tips for original social media content – @Adweek #contentmarketing

Larry Alton at AdWeek has three tips for creating compelling social media content. Tell a story Go visual Continuously gather ideas. “The nature of social media puts a lot of pressure on businesses to constantly create content. More, more, more is the mantra. … It’s time to be honest with yourself and consider the quality […]

10 cottage retreats – #Writing @themindcircle

The Mind Circle has 10 peaceful cottages, perhaps places to retreat and write…  

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