Richard Thaler, Nudge and the Nobel prize for economics #Writing #ContentMarketing

Richard Thaler, one of the founders of behavioural economics, is the winner of this year’s Nobel Prize for Economics. As co-author (with Cass Sunstein) of the book Nudge, Thaler has had a huge impact on the field of influence whether in government (the UK government, under David Cameron, established the Behavioural Insights team in 2010) […]

Being Indispensable – Nicholas Bate

Another essential list from Nicholas Bate: Being Indispensable 7: 1. Know your client. … What do they really want? 2. Make sure they get it. 6. Increase the value you offer day by day, week by week, quarter by quarter. Important insight for an employee, critical for a sovereign professional. Read the full list, here, and ponder. […]

How paying for online reviews backfires – @HarvardBiz #ContentMarketing

We all know, deep down, that there’s something just a little bit suspect about paying for endorsements. This month’s Harvard Business Review (September-October 2017) has a short summary of research that shows how paying for reviews can actually backfire – reducing the number of reviews as valuable reviewers shy away from being seen as paid […]

Faster Reading with Nicholas Bate #Writing

What’s not to like? Seven tips for more effective reading from Nicholas Bate: “4. Whether screen based or paper based, get comfortable. Decent lighting, chair…. 5. Set a period of time with a clear timer. Start with 45 minute periods and build.  6. Start and simply read a little more quickly. …” Read the full list, here. Because, […]

10 things that all creators must know – @chasejarvis #writing

A great post and podcast from Chase Jarvis. Essential insights include: “2. Clients cannot tell you what they need. 4. Big challenges create the best work. 9. A-Gamers work with A-Gamers Read (or listen to) the rest, here.   Photo by Tim Gouw on Unsplash

Being there – Nicholas Bate

A jagged reminder from Nicholas Bate: “You may be in the meeting room/on the conference call/in the gym/reading bed-time stories, spatially and physically. But are you there mentally?” Catch more jagged thoughts here, daily.   Photo by Adi Constantin on Unsplash

The three stories of self, us and now – ideas.TED.com

Eric Liu discusses the nature of power and how stories can change the status quo, on Ideas.TED.com. This is true far beyond the context of civic power in which Liu writes. “When you want to challenge the powerful, you must change the story.” He outlines three nested stories we must tell; The Story of Self […]

Command the room – @artofmanliness

As a sovereign professional, you spend an inordinate amount of time entering unfamiliar rooms, full of strangers. It’s unavoidable. You need to meet new clients and potential clients. You need to attend conferences, training and those semi-social-semi-business occasions. You may even feel that life is a little too long, so you burn some surplus life-energy […]

Presentation and Discovery – @execupundit

“The clear presentation of an idea is not to be underestimated.“ More sage advice from Michael Wade. This advice, for a meeting, reminds me of the Classic Prose style for writing, as per Thomas and Turner: “…the sentence crystallises the writer’s experience into a timeless and absolute sequence, as if it were a geometric proof. […]

Happy birthday, Adam Smith – @ASI

June 16th is Adam Smith’s birthday. His namesake organisation, the Adam Smith Institute summarises his influence: “Smith’s ideas were highly influential. The great free-trade era they ushered in, and the enormous rise in wealth it created—particularly for the poor—did indeed amaze the world.” A great overview and a reminder for those tempted by populist, drawbridge […]

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