The Sense of Style – Steven Pinker

    I’m a huge fan of Steven Pinker’s 2014 book, The Sense of Style. It’s essential reading if you’re a writer as it makes sense of all those nonsensical “rules” you encounter in style guides. As a taster, check out this video which I guess dates from the book’s launch. I’ve only just found […]

The Chief Storyteller – @stevecla

We need more storytellers. Here’s a great little interview with Steve Clayton, Chief Storyteller at Microsoft. I know Steve a little from our days at Microsoft UK and, as you’ll read (or see in the videos), he has a great feel for story. Also worth reading is a follow-on article, How to Tell Your Story, […]

Magicians and neuromarketers – @rogerdooley

Neuromarketing expert Roger Dooley has a great post on the lessons we can  learn from stage magicians For example: The Unexpected Attracts Us When I watch a magician, I’m always trying to pay close attention to spot any shady moves. So is the rest of the audience. It’s rare to spot a skilled magician’s tricks, […]

Richard Thaler, Nudge and the Nobel prize for economics #Writing #ContentMarketing

Richard Thaler, one of the founders of behavioural economics, is the winner of this year’s Nobel Prize for Economics. As co-author (with Cass Sunstein) of the book Nudge, Thaler has had a huge impact on the field of influence whether in government (the UK government, under David Cameron, established the Behavioural Insights team in 2010) […]

Being Indispensable – Nicholas Bate

Another essential list from Nicholas Bate: Being Indispensable 7: 1. Know your client. … What do they really want? 2. Make sure they get it. 6. Increase the value you offer day by day, week by week, quarter by quarter. Important insight for an employee, critical for a sovereign professional. Read the full list, here, and ponder. […]

How paying for online reviews backfires – @HarvardBiz #ContentMarketing

We all know, deep down, that there’s something just a little bit suspect about paying for endorsements. This month’s Harvard Business Review (September-October 2017) has a short summary of research that shows how paying for reviews can actually backfire – reducing the number of reviews as valuable reviewers shy away from being seen as paid […]

Faster Reading with Nicholas Bate #Writing

What’s not to like? Seven tips for more effective reading from Nicholas Bate: “4. Whether screen based or paper based, get comfortable. Decent lighting, chair…. 5. Set a period of time with a clear timer. Start with 45 minute periods and build.  6. Start and simply read a little more quickly. …” Read the full list, here. Because, […]

10 things that all creators must know – @chasejarvis #writing

A great post and podcast from Chase Jarvis. Essential insights include: “2. Clients cannot tell you what they need. 4. Big challenges create the best work. 9. A-Gamers work with A-Gamers Read (or listen to) the rest, here.   Photo by Tim Gouw on Unsplash

Being there – Nicholas Bate

A jagged reminder from Nicholas Bate: “You may be in the meeting room/on the conference call/in the gym/reading bed-time stories, spatially and physically. But are you there mentally?” Catch more jagged thoughts here, daily.   Photo by Adi Constantin on Unsplash

The three stories of self, us and now – ideas.TED.com

Eric Liu discusses the nature of power and how stories can change the status quo, on Ideas.TED.com. This is true far beyond the context of civic power in which Liu writes. “When you want to challenge the powerful, you must change the story.” He outlines three nested stories we must tell; The Story of Self […]

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