The Bukowski guide to copywriting – @HubSpot

Five tips for good writing, grounded in the works of Charles Bukowski: Write with emotion Write with brevity Write with clarity Write with honesty Write with style Read the full post, here.   Photo by Patrick Tomasso on Unsplash

All you wanted to know about optioning your screenplay #writing

From Wallace Collins and Stage32: “When properly negotiated, an option agreement can be a win-win situation for both the writer and the producer. The writer is paid to lease his or her screenplays for a limited period of time, while the producer attempts to get the project green-lighted by a studio or production company.” Read […]

Better writing – Nicholas Bate #Writing

Seven tips towards better writing, from Nicholas Bate: “2. Re-read some of your favourite writers. Step back from the content and notice the form.” Read the full list, here.   Photo by Mike Tinnion on Unsplash

Tell a story: 3 tips for original social media content – @Adweek #contentmarketing

Larry Alton at AdWeek has three tips for creating compelling social media content. Tell a story Go visual Continuously gather ideas. “The nature of social media puts a lot of pressure on businesses to constantly create content. More, more, more is the mantra. … It’s time to be honest with yourself and consider the quality […]

10 cottage retreats – #Writing @themindcircle

The Mind Circle has 10 peaceful cottages, perhaps places to retreat and write…  

Rejoice! Content Marketing bottoms out in the Trough of Disillusionment – @Gartner_inc #ContentMarketing

In July’s update of the Gartner Hype Cycle for Digital Marketing & Advertising, Content Marketing has reached the very bottom of the Trough of Disillusionment. That’s great news for both marketers and their clients. At last, exaggerated expectations have been washed out and the impressive reality remains. It also means that many of the wannabes […]

As Tears Go By #Writing

Steve Layman has a great excerpt from Keith Richards’ Life: “We had two lines and an interesting chord sequence, and then something else took over somewhere in this process.  I don’t want to say mystical, but you can’t put your finger on it.  Once you’ve got that idea, the rest will come.  It’s like you’ve […]

7 screenwriting tips from Aaron Sorkin at Toronto Film Festival – @BBCNews #Writing

The BBC has some top screenwriting tips from Aaron Sorkin, the writer behind A Few Good Men, The Social Network, The West Wing, The Newsroom and much more. This caught my eye: Instead of format-intensive books with high levels of technical detail, Sorkin credits Adventures in the Screen Trade by William Goldman with teaching him the […]

Small screen, big ambition – @Economist #writing

In a market where productions from all over the world are competing for viewers’ attention, it is the writer’s voice that can make or break a series. Those that have succeeded have achieved “pure creative freedom” The Economist’s Prospero column has an interesting article on European screenwriters and the allure of writing for television.   […]

LinkedIn is suddenly a hot social network. Here’s what changed – @AdWeek #contentmarketing

LinkedIn is becoming a powerful channel for B2B content marketers. Interesting article in AdWeek. Authenticity and polite discourse are two reasons why business periodicals have embraced LinkedIn as a publishing platform. Since the beginning of this year, Bloomberg’s LinkedIn follower count has doubled to roughly 1.5 million, says Havens, while user engagement is literally off […]

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