Did you Publish? – @thisisseth #writing

A reminder, or call to arms, from Seth: “They (whoever ‘they’ is) made it easy for you to raise your hand. They made it easy for you to put your words online, your song in the cloud, your building designs, business plans and videos out in the world. They made it easy for you to […]

10 things that all creators must know – @chasejarvis #writing

A great post and podcast from Chase Jarvis. Essential insights include: “2. Clients cannot tell you what they need. 4. Big challenges create the best work. 9. A-Gamers work with A-Gamers Read (or listen to) the rest, here.   Photo by Tim Gouw on Unsplash

In praise of the Moleskine notebook – @TheCramped

Shawn Mihalik at The Cramped has a nice piece on the enduring appeal of the Moleskine notebook, here. I’m a big fan of the pocket-sized 9 x 14 cm ones and I use the larger, roughly A5, ones for my diary.

Sci-fi prototyping with @SciFutures #contentmarketing #writing

The Times has a profile of SciFutures, a firm that creates sci-fi short stories to help businesses and other organisations envision the future and develop strategies in response. It’s a great concept and one already taken up by firms like Visa, Ford, Pepsi and Samsung, along with NATO and the US Navy. We are all […]

Less is more: Daniel Kahneman on detail

Daniel Kahneman’s book Thinking, Fast and Slow is essential reading for anyone involved in business communication. It is packed with insights on how we (and therefore our audience) perceive and interpret things. One particular challenge is described in chapter 13: “Linda: Less is More”. The challenge is epitomised by a fictitious character, Linda, that Kahneman […]

When people get around to writing dictionaries – #Writing

Kurt at Cultural Offering has a great story about Willmoore Kendall, which in turn comes from the National Review. From the latter, I rather liked this quote: “It is not a sign of arrogance for the king to rule. That is what he is there for.” I hadn’t heard of Willmoore Kendall, before. I’m either […]

Presentation and Discovery – @execupundit

“The clear presentation of an idea is not to be underestimated.“ More sage advice from Michael Wade. This advice, for a meeting, reminds me of the Classic Prose style for writing, as per Thomas and Turner: “…the sentence crystallises the writer’s experience into a timeless and absolute sequence, as if it were a geometric proof. […]

Edward Bernays – pioneer of PR #contentmarketing

This is fascinating. Dating from 2002, this first part of a four-part series (all currently on YouTube) centres on the work of Edward Bernays, the pioneer of Public Relations, propagandist and one of the originators of the consumer culture. For better or worse, Bernays achieved an enormous amount including his Torches of Freedom campaign that […]

Facts are facts, but images resonate – @thisisseth

Great point from Seth Godin, here. Facts and proof-points are essential. They give credibility to your case, they anchor it in reality. But, they are just the anchor; they are not the graceful yacht slicing through the waves.   Photo by Alin Meceanu on Unsplash

To be a great story-teller is to be a magician – Nicholas Bate

Nicholas Bate offers 11 Reasons for Stories: 1 – Stories will transform your presentation from a list of bullets to something which engages heart and soul. 2 – Stories embed values and principles deep in a child’s brain. There is far more to Goldilocks and those three bears than porridge. … 8 – A great story is never forgotten.   […]

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