Less is more: Daniel Kahneman on detail

Daniel Kahneman’s book Thinking, Fast and Slow is essential reading for anyone involved in business communication. It is packed with insights on how we (and therefore our audience) perceive and interpret things. One particular challenge is described in chapter 13: “Linda: Less is More”. The challenge is epitomised by a fictitious character, Linda, that Kahneman […]

When people get around to writing dictionaries – #Writing

Kurt at Cultural Offering has a great story about Willmoore Kendall, which in turn comes from the National Review. From the latter, I rather liked this quote: “It is not a sign of arrogance for the king to rule. That is what he is there for.” I hadn’t heard of Willmoore Kendall, before. I’m either […]

Presentation and Discovery – @execupundit

“The clear presentation of an idea is not to be underestimated.“ More sage advice from Michael Wade. This advice, for a meeting, reminds me of the Classic Prose style for writing, as per Thomas and Turner: “…the sentence crystallises the writer’s experience into a timeless and absolute sequence, as if it were a geometric proof. […]

Edward Bernays – pioneer of PR #contentmarketing

This is fascinating. Dating from 2002, this first part of a four-part series (all currently on YouTube) centres on the work of Edward Bernays, the pioneer of Public Relations, propagandist and one of the originators of the consumer culture. For better or worse, Bernays achieved an enormous amount including his Torches of Freedom campaign that […]

Facts are facts, but images resonate – @thisisseth

Great point from Seth Godin, here. Facts and proof-points are essential. They give credibility to your case, they anchor it in reality. But, they are just the anchor; they are not the graceful yacht slicing through the waves.   Photo by Alin Meceanu on Unsplash

Truth, integrity, post-truth and easy anger

Two pieces, coinciding on a current trend to ignore veracity, or even plausibility, and leap straight to anger, outrage and indignation. On LinkedIn, Chameleon’s Tom Berry talks about communication in the world of emotional obesity: “But the words lose their lasting power in the modern medium. Today, we live on a diet of snackable content, […]

To be a great story-teller is to be a magician – Nicholas Bate

Nicholas Bate offers 11 Reasons for Stories: 1 – Stories will transform your presentation from a list of bullets to something which engages heart and soul. 2 – Stories embed values and principles deep in a child’s brain. There is far more to Goldilocks and those three bears than porridge. … 8 – A great story is never forgotten.   […]

Stories are told in the body – @JeremyAdamSmith #writing #contentmarketing

Stories are told in the body, says Jeremy Smith: It doesn’t seem that way. We tend to think of stories as emerging from consciousness—from dreams or fantasies—and travelling through words or images to other minds. We see them outside of us, on paper or on screen, never under the skin. But we do feel stories. […]

In praise of poetry #Writing

The Art of Manliness blog lists “20 classic poems every man should read“, stating: “However, we do ourselves a great disservice when we neglect the reading of poetry. John Adams, one of the founding fathers of the United States, commended poetry to his son John Quincy. Both Abraham Lincoln and Theodore Roosevelt committed their favorite […]

Microcopy, (or simply attention to detail?) – @thisisseth #contentmarketing

Seth Godin is on a roll about writing… “People rarely read to the end. And they almost never spend as much time reading your words as you spend writing them. Which makes it ironic that the little phrases we use (in designing a simple form, or when we answer the phone) matter so much.” Read […]

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