Rejoice! Content Marketing bottoms out in the Trough of Disillusionment – @Gartner_inc #ContentMarketing

In July’s update of the Gartner Hype Cycle for Digital Marketing & Advertising, Content Marketing has reached the very bottom of the Trough of Disillusionment. That’s great news for both marketers and their clients. At last, exaggerated expectations have been washed out and the impressive reality remains. It also means that many of the wannabes […]

LinkedIn is suddenly a hot social network. Here’s what changed – @AdWeek #contentmarketing

LinkedIn is becoming a powerful channel for B2B content marketers. Interesting article in AdWeek. Authenticity and polite discourse are two reasons why business periodicals have embraced LinkedIn as a publishing platform. Since the beginning of this year, Bloomberg’s LinkedIn follower count has doubled to roughly 1.5 million, says Havens, while user engagement is literally off […]

How paying for online reviews backfires – @HarvardBiz #ContentMarketing

We all know, deep down, that there’s something just a little bit suspect about paying for endorsements. This month’s Harvard Business Review (September-October 2017) has a short summary of research that shows how paying for reviews can actually backfire – reducing the number of reviews as valuable reviewers shy away from being seen as paid […]

Meaningless headlines? It’s not just me – @economist #Writing

LOVE ISLE SEX DRUG SHOCK The Economist eases my troubled mind. It seems I’m not alone in failing to make sense of so many newspaper headlines. “Keeping the font big means omitting many of those little function words: “the”, “a”, “and”, prepositions and the like. But these words, despite their small size, have an outsize […]

Did you Publish? – @thisisseth #writing

A reminder, or call to arms, from Seth: “They (whoever ‘they’ is) made it easy for you to raise your hand. They made it easy for you to put your words online, your song in the cloud, your building designs, business plans and videos out in the world. They made it easy for you to […]

10 things that all creators must know – @chasejarvis #writing

A great post and podcast from Chase Jarvis. Essential insights include: “2. Clients cannot tell you what they need. 4. Big challenges create the best work. 9. A-Gamers work with A-Gamers Read (or listen to) the rest, here.   Photo by Tim Gouw on Unsplash

The three stories of self, us and now – ideas.TED.com

Eric Liu discusses the nature of power and how stories can change the status quo, on Ideas.TED.com. This is true far beyond the context of civic power in which Liu writes. “When you want to challenge the powerful, you must change the story.” He outlines three nested stories we must tell; The Story of Self […]

Sci-fi prototyping with @SciFutures #contentmarketing #writing

The Times has a profile of SciFutures, a firm that creates sci-fi short stories to help businesses and other organisations envision the future and develop strategies in response. It’s a great concept and one already taken up by firms like Visa, Ford, Pepsi and Samsung, along with NATO and the US Navy. We are all […]

Less is more: Daniel Kahneman on detail

Daniel Kahneman’s book Thinking, Fast and Slow is essential reading for anyone involved in business communication. It is packed with insights on how we (and therefore our audience) perceive and interpret things. One particular challenge is described in chapter 13: “Linda: Less is More”. The challenge is epitomised by a fictitious character, Linda, that Kahneman […]

When people get around to writing dictionaries – #Writing

Kurt at Cultural Offering has a great story about Willmoore Kendall, which in turn comes from the National Review. From the latter, I rather liked this quote: “It is not a sign of arrogance for the king to rule. That is what he is there for.” I hadn’t heard of Willmoore Kendall, before. I’m either […]

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