Jody Sabral

Digital disruption in the sleepy world of publishing – @jodysabral

More than just a digital copy of the printed page. Author Jody Sabral has a fascinating piece on the world of digital publishing (on BBC.co.uk). I was particularly struck by two aspects. Firstly, how the absence of a physical product is driving fresh approaches to marketing – no longer a lonely book-signing in the darkest […]

The Chief Storyteller – @stevecla

We need more storytellers. Here’s a great little interview with Steve Clayton, Chief Storyteller at Microsoft. I know Steve a little from our days at Microsoft UK and, as you’ll read (or see in the videos), he has a great feel for story. Also worth reading is a follow-on article, How to Tell Your Story, […]

A writer is …

A writer is a person for whom writing is more difficult than it is for other people. Thomas Mann A great quote, courtesy of Michael Wade at Execupundit. Mann was a German writer famous for Death in Venice (remember the strangely haunting Dirk Bogarde film?) and The Magic Mountain. The latter made me aware of […]

Stories for powerful presentations – Nicholas Bate

As part of his Awesome Presenting 50 series, Nicholas Bate reminds us: More stories. Definitely more stories. Stories are memorable: they have links, flow, drama. They are easy to remember. Bullets are forgettable.   Remember! Read the rest, here.   Photo by Mark Rasmuson on Unsplash

Magicians and neuromarketers – @rogerdooley

Neuromarketing expert Roger Dooley has a great post on the lessons we can  learn from stage magicians For example: The Unexpected Attracts Us When I watch a magician, I’m always trying to pay close attention to spot any shady moves. So is the rest of the audience. It’s rare to spot a skilled magician’s tricks, […]

The power and importance of imagery @TheTimes #Writing

An interesting piece from yesterday’s Times on the power of vivid imagery to engage and influence. Ancient literary critics called this quality enargeia, the ability to instil a scene so powerfully in the reader’s mind that they feel as though they are living through it themselves. Psychologists studying how 402 people responded to classic Japanese haikus […]

The weight of paper

One of my corporate clients is an icon of the virtual world, a pioneer that took a process as old as civilisation itself – the visceral exchange of cold, hard cash – and converted it into a convenience of clicks and bits. The firm’s customers love it and it invests heavily in supportig them with […]

Richard Thaler, Nudge and the Nobel prize for economics #Writing #ContentMarketing

Richard Thaler, one of the founders of behavioural economics, is the winner of this year’s Nobel Prize for Economics. As co-author (with Cass Sunstein) of the book Nudge, Thaler has had a huge impact on the field of influence whether in government (the UK government, under David Cameron, established the Behavioural Insights team in 2010) […]

The Bukowski guide to copywriting – @HubSpot

Five tips for good writing, grounded in the works of Charles Bukowski: Write with emotion Write with brevity Write with clarity Write with honesty Write with style Read the full post, here.   Photo by Patrick Tomasso on Unsplash

All you wanted to know about optioning your screenplay #writing

From Wallace Collins and Stage32: “When properly negotiated, an option agreement can be a win-win situation for both the writer and the producer. The writer is paid to lease his or her screenplays for a limited period of time, while the producer attempts to get the project green-lighted by a studio or production company.” Read […]

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