The three stories of self, us and now – ideas.TED.com

Eric Liu discusses the nature of power and how stories can change the status quo, on Ideas.TED.com. This is true far beyond the context of civic power in which Liu writes. “When you want to challenge the powerful, you must change the story.” He outlines three nested stories we must tell; The Story of Self […]

Less is more: Daniel Kahneman on detail

Daniel Kahneman’s book Thinking, Fast and Slow is essential reading for anyone involved in business communication. It is packed with insights on how we (and therefore our audience) perceive and interpret things. One particular challenge is described in chapter 13: “Linda: Less is More”. The challenge is epitomised by a fictitious character, Linda, that Kahneman […]

Edward Bernays – pioneer of PR #contentmarketing

This is fascinating. Dating from 2002, this first part of a four-part series (all currently on YouTube) centres on the work of Edward Bernays, the pioneer of Public Relations, propagandist and one of the originators of the consumer culture. For better or worse, Bernays achieved an enormous amount including his Torches of Freedom campaign that […]

Facts are facts, but images resonate – @thisisseth

Great point from Seth Godin, here. Facts and proof-points are essential. They give credibility to your case, they anchor it in reality. But, they are just the anchor; they are not the graceful yacht slicing through the waves.   Photo by Alin Meceanu on Unsplash

To be a great story-teller is to be a magician – Nicholas Bate

Nicholas Bate offers 11 Reasons for Stories: 1 – Stories will transform your presentation from a list of bullets to something which engages heart and soul. 2 – Stories embed values and principles deep in a child’s brain. There is far more to Goldilocks and those three bears than porridge. … 8 – A great story is never forgotten.   […]

Stories are told in the body – @JeremyAdamSmith #writing #contentmarketing

Stories are told in the body, says Jeremy Smith: It doesn’t seem that way. We tend to think of stories as emerging from consciousness—from dreams or fantasies—and travelling through words or images to other minds. We see them outside of us, on paper or on screen, never under the skin. But we do feel stories. […]

Microcopy, (or simply attention to detail?) – @thisisseth #contentmarketing

Seth Godin is on a roll about writing… “People rarely read to the end. And they almost never spend as much time reading your words as you spend writing them. Which makes it ironic that the little phrases we use (in designing a simple form, or when we answer the phone) matter so much.” Read […]

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Seth on words – @thisisseth #writing

Two useful posts from Seth Godin on the power of words; use sparingly… “… if you try to say three things, we will hear nothing. Because most of the time, we’re hardly listening. Ads, instructions, industrial design—they all work better when they try to say one thing at a time.” and … “Words matter. They […]

Something for the weekend? How stories last – Neil Gaiman #Writing

Here’s a delicious use for 100 minutes of your weekend. In June 2015, Neil Gaiman gave a talk at the Long Now Foundation on the nature, power and evolution of stories. Are stories alive? He talks about our symbiotic relationship with stories and how animals live for, perhaps 30 years at most; trees can live for a […]

The long and short of successful content, #contentmarketing

How important is the length of content? As content marketers and storytellers, should we write long or short? And, does it matter? It’s tempting to assume that, in today’s time-squeezed, distraction-packed world, only short, snackable content can cut through. After all, if it’s good enough for @realDonaldTrump, then surely it’s good enough for us? The data, […]

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