LinkedIn is suddenly a hot social network. Here’s what changed – @AdWeek #contentmarketing

LinkedIn is becoming a powerful channel for B2B content marketers. Interesting article in AdWeek. Authenticity and polite discourse are two reasons why business periodicals have embraced LinkedIn as a publishing platform. Since the beginning of this year, Bloomberg’s LinkedIn follower count has doubled to roughly 1.5 million, says Havens, while user engagement is literally off […]

How paying for online reviews backfires – @HarvardBiz #ContentMarketing

We all know, deep down, that there’s something just a little bit suspect about paying for endorsements. This month’s Harvard Business Review (September-October 2017) has a short summary of research that shows how paying for reviews can actually backfire – reducing the number of reviews as valuable reviewers shy away from being seen as paid […]

Faster Reading with Nicholas Bate #Writing

What’s not to like? Seven tips for more effective reading from Nicholas Bate: “4. Whether screen based or paper based, get comfortable. Decent lighting, chair…. 5. Set a period of time with a clear timer. Start with 45 minute periods and build.  6. Start and simply read a little more quickly. …” Read the full list, here. Because, […]

10 things that all creators must know – @chasejarvis #writing

A great post and podcast from Chase Jarvis. Essential insights include: “2. Clients cannot tell you what they need. 4. Big challenges create the best work. 9. A-Gamers work with A-Gamers Read (or listen to) the rest, here.   Photo by Tim Gouw on Unsplash

Being there – Nicholas Bate

A jagged reminder from Nicholas Bate: “You may be in the meeting room/on the conference call/in the gym/reading bed-time stories, spatially and physically. But are you there mentally?” Catch more jagged thoughts here, daily.   Photo by Adi Constantin on Unsplash

The three stories of self, us and now – ideas.TED.com

Eric Liu discusses the nature of power and how stories can change the status quo, on Ideas.TED.com. This is true far beyond the context of civic power in which Liu writes. “When you want to challenge the powerful, you must change the story.” He outlines three nested stories we must tell; The Story of Self […]

Sci-fi prototyping with @SciFutures #contentmarketing #writing

The Times has a profile of SciFutures, a firm that creates sci-fi short stories to help businesses and other organisations envision the future and develop strategies in response. It’s a great concept and one already taken up by firms like Visa, Ford, Pepsi and Samsung, along with NATO and the US Navy. We are all […]

Less is more: Daniel Kahneman on detail

Daniel Kahneman’s book Thinking, Fast and Slow is essential reading for anyone involved in business communication. It is packed with insights on how we (and therefore our audience) perceive and interpret things. One particular challenge is described in chapter 13: “Linda: Less is More”. The challenge is epitomised by a fictitious character, Linda, that Kahneman […]

Command the room – @artofmanliness

As a sovereign professional, you spend an inordinate amount of time entering unfamiliar rooms, full of strangers. It’s unavoidable. You need to meet new clients and potential clients. You need to attend conferences, training and those semi-social-semi-business occasions. You may even feel that life is a little too long, so you burn some surplus life-energy […]

Presentation and Discovery – @execupundit

“The clear presentation of an idea is not to be underestimated.“ More sage advice from Michael Wade. This advice, for a meeting, reminds me of the Classic Prose style for writing, as per Thomas and Turner: “…the sentence crystallises the writer’s experience into a timeless and absolute sequence, as if it were a geometric proof. […]

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