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Sci-fi prototyping with @SciFutures #contentmarketing #writing

The Times has a profile of SciFutures, a firm that creates sci-fi short stories to help businesses and other organisations envision the future and develop strategies in response. It’s a great concept and one already taken up by firms like Visa, Ford, Pepsi and Samsung, along with NATO and the US Navy. We are all […]

Less is more: Daniel Kahneman on detail

Daniel Kahneman’s book Thinking, Fast and Slow is essential reading for anyone involved in business communication. It is packed with insights on how we (and therefore our audience) perceive and interpret things. One particular challenge is described in chapter 13: “Linda: Less is More”. The challenge is epitomised by a fictitious character, Linda, that Kahneman […]

Command the room – @artofmanliness

As a sovereign professional, you spend an inordinate amount of time entering unfamiliar rooms, full of strangers. It’s unavoidable. You need to meet new clients and potential clients. You need to attend conferences, training and those semi-social-semi-business occasions. You may even feel that life is a little too long, so you burn some surplus life-energy […]

Presentation and Discovery – @execupundit

“The clear presentation of an idea is not to be underestimated.“ More sage advice from Michael Wade. This advice, for a meeting, reminds me of the Classic Prose style for writing, as per Thomas and Turner: “…the sentence crystallises the writer’s experience into a timeless and absolute sequence, as if it were a geometric proof. […]

Edward Bernays – pioneer of PR #contentmarketing

This is fascinating. Dating from 2002, this first part of a four-part series (all currently on YouTube) centres on the work of Edward Bernays, the pioneer of Public Relations, propagandist and one of the originators of the consumer culture. For better or worse, Bernays achieved an enormous amount including his Torches of Freedom campaign that […]

Truth, integrity, post-truth and easy anger

Two pieces, coinciding on a current trend to ignore veracity, or even plausibility, and leap straight to anger, outrage and indignation. On LinkedIn, Chameleon’s Tom Berry talks about communication in the world of emotional obesity: “But the words lose their lasting power in the modern medium. Today, we live on a diet of snackable content, […]

To be a great story-teller is to be a magician – Nicholas Bate

Nicholas Bate offers 11 Reasons for Stories: 1 – Stories will transform your presentation from a list of bullets to something which engages heart and soul. 2 – Stories embed values and principles deep in a child’s brain. There is far more to Goldilocks and those three bears than porridge. … 8 – A great story is never forgotten.   […]

Happy birthday, Adam Smith – @ASI

June 16th is Adam Smith’s birthday. His namesake organisation, the Adam Smith Institute summarises his influence: “Smith’s ideas were highly influential. The great free-trade era they ushered in, and the enormous rise in wealth it created—particularly for the poor—did indeed amaze the world.” A great overview and a reminder for those tempted by populist, drawbridge […]

The Basics: Confidence – Nicholas Bate

Another in Nicholas Bate’s series of the Basic 7s. This one is interesting. Working independently as a freelancer, portfolio worker, sovereign professional or even as an individual contributor within a large organisation, it’s easy to have lapses in confidence. Here are seven basic steps to follow: “2. Read about those who inspire you and copy their […]

Inspiration for a Friday – Cultural Offering

Kurt’s Cultural Offering has an inspiring quote for Friday and the weekend: “Inspiration is for amateurs. The rest of us just show up and get to work.”

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