Tell a story: 3 tips for original social media content – @Adweek #contentmarketing

Larry Alton at AdWeek has three tips for creating compelling social media content. Tell a story Go visual Continuously gather ideas. “The nature of social media puts a lot of pressure on businesses to constantly create content. More, more, more is the mantra. … It’s time to be honest with yourself and consider the quality […]

10 cottage retreats – #Writing @themindcircle

The Mind Circle has 10 peaceful cottages, perhaps places to retreat and write…  

Rejoice! Content Marketing bottoms out in the Trough of Disillusionment – @Gartner_inc #ContentMarketing

In July’s update of the Gartner Hype Cycle for Digital Marketing & Advertising, Content Marketing has reached the very bottom of the Trough of Disillusionment. That’s great news for both marketers and their clients. At last, exaggerated expectations have been washed out and the impressive reality remains. It also means that many of the wannabes […]

LinkedIn is suddenly a hot social network. Here’s what changed – @AdWeek #contentmarketing

LinkedIn is becoming a powerful channel for B2B content marketers. Interesting article in AdWeek. Authenticity and polite discourse are two reasons why business periodicals have embraced LinkedIn as a publishing platform. Since the beginning of this year, Bloomberg’s LinkedIn follower count has doubled to roughly 1.5 million, says Havens, while user engagement is literally off […]

How paying for online reviews backfires – @HarvardBiz #ContentMarketing

We all know, deep down, that there’s something just a little bit suspect about paying for endorsements. This month’s Harvard Business Review (September-October 2017) has a short summary of research that shows how paying for reviews can actually backfire – reducing the number of reviews as valuable reviewers shy away from being seen as paid […]

Meaningless headlines? It’s not just me – @economist #Writing

LOVE ISLE SEX DRUG SHOCK The Economist eases my troubled mind. It seems I’m not alone in failing to make sense of so many newspaper headlines. “Keeping the font big means omitting many of those little function words: “the”, “a”, “and”, prepositions and the like. But these words, despite their small size, have an outsize […]

Sci-fi prototyping with @SciFutures #contentmarketing #writing

The Times has a profile of SciFutures, a firm that creates sci-fi short stories to help businesses and other organisations envision the future and develop strategies in response. It’s a great concept and one already taken up by firms like Visa, Ford, Pepsi and Samsung, along with NATO and the US Navy. We are all […]

Truth, integrity, post-truth and easy anger

Two pieces, coinciding on a current trend to ignore veracity, or even plausibility, and leap straight to anger, outrage and indignation. On LinkedIn, Chameleon’s Tom Berry talks about communication in the world of emotional obesity: “But the words lose their lasting power in the modern medium. Today, we live on a diet of snackable content, […]

To be a great story-teller is to be a magician – Nicholas Bate

Nicholas Bate offers 11 Reasons for Stories: 1 – Stories will transform your presentation from a list of bullets to something which engages heart and soul. 2 – Stories embed values and principles deep in a child’s brain. There is far more to Goldilocks and those three bears than porridge. … 8 – A great story is never forgotten.   […]

Stories are told in the body – @JeremyAdamSmith #writing #contentmarketing

Stories are told in the body, says Jeremy Smith: It doesn’t seem that way. We tend to think of stories as emerging from consciousness—from dreams or fantasies—and travelling through words or images to other minds. We see them outside of us, on paper or on screen, never under the skin. But we do feel stories. […]

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