Jody Sabral

Digital disruption in the sleepy world of publishing – @jodysabral

More than just a digital copy of the printed page. Author Jody Sabral has a fascinating piece on the world of digital publishing (on BBC.co.uk). I was particularly struck by two aspects. Firstly, how the absence of a physical product is driving fresh approaches to marketing – no longer a lonely book-signing in the darkest […]

The Chief Storyteller – @stevecla

We need more storytellers. Here’s a great little interview with Steve Clayton, Chief Storyteller at Microsoft. I know Steve a little from our days at Microsoft UK and, as you’ll read (or see in the videos), he has a great feel for story. Also worth reading is a follow-on article, How to Tell Your Story, […]

A writer is …

A writer is a person for whom writing is more difficult than it is for other people. Thomas Mann A great quote, courtesy of Michael Wade at Execupundit. Mann was a German writer famous for Death in Venice (remember the strangely haunting Dirk Bogarde film?) and The Magic Mountain. The latter made me aware of […]

Sad news: John Perry Barlow

Awoke today to read that John Perry Barlow has died. He was remarkable Renaissance Man: a cattle rancher, song-writing partner of the Grateful Dead’s Bob Weir and a pioneer of the internet, co-founding the Electronic Frontier Foundation. See the BBC’s obituary, here. And, the EFF’s announcement, here. Here’s Barlow talking about one of his Barlow-Weir […]

Stories for powerful presentations – Nicholas Bate

As part of his Awesome Presenting 50 series, Nicholas Bate reminds us: More stories. Definitely more stories. Stories are memorable: they have links, flow, drama. They are easy to remember. Bullets are forgettable.   Remember! Read the rest, here.   Photo by Mark Rasmuson on Unsplash

Text and messaging apps – asynchronous or synchronous?

… and the anxiety of expectation. Here’s a great piece from Julie Beck on TheAtlantic.com: How It Became Normal to Ignore Texts and Emails. People don’t need fancy technology to ignore each other, of course: It takes just as little effort to avoid responding to a letter, or a voicemail, or not to answer the door […]

Magicians and neuromarketers – @rogerdooley

Neuromarketing expert Roger Dooley has a great post on the lessons we can  learn from stage magicians For example: The Unexpected Attracts Us When I watch a magician, I’m always trying to pay close attention to spot any shady moves. So is the rest of the audience. It’s rare to spot a skilled magician’s tricks, […]

The weight of paper

One of my corporate clients is an icon of the virtual world, a pioneer that took a process as old as civilisation itself – the visceral exchange of cold, hard cash – and converted it into a convenience of clicks and bits. The firm’s customers love it and it invests heavily in supportig them with […]

Richard Thaler, Nudge and the Nobel prize for economics #Writing #ContentMarketing

Richard Thaler, one of the founders of behavioural economics, is the winner of this year’s Nobel Prize for Economics. As co-author (with Cass Sunstein) of the book Nudge, Thaler has had a huge impact on the field of influence whether in government (the UK government, under David Cameron, established the Behavioural Insights team in 2010) […]

Beautiful image – @ToddDiemer

Just because. I was searching for something else on my favourite image site, Unsplash.com, and I came across this beautiful image by photographer Todd Diemer. I thought it was too good not to share. Photo by Todd Diemer on Unsplash  

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