Stories are told in the body – @JeremyAdamSmith #writing #contentmarketing

Stories are told in the body, says Jeremy Smith: It doesn’t seem that way. We tend to think of stories as emerging from consciousness—from dreams or fantasies—and travelling through words or images to other minds. We see them outside of us, on paper or on screen, never under the skin. But we do feel stories. […]

Microcopy, (or simply attention to detail?) – @thisisseth #contentmarketing

Seth Godin is on a roll about writing… “People rarely read to the end. And they almost never spend as much time reading your words as you spend writing them. Which makes it ironic that the little phrases we use (in designing a simple form, or when we answer the phone) matter so much.” Read […]

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Seth on words – @thisisseth #writing

Two useful posts from Seth Godin on the power of words; use sparingly… “… if you try to say three things, we will hear nothing. Because most of the time, we’re hardly listening. Ads, instructions, industrial design—they all work better when they try to say one thing at a time.” and … “Words matter. They […]

Something for the weekend? How stories last – Neil Gaiman #Writing

Here’s a delicious use for 100 minutes of your weekend. In June 2015, Neil Gaiman gave a talk at the Long Now Foundation on the nature, power and evolution of stories. Are stories alive? He talks about our symbiotic relationship with stories and how animals live for, perhaps 30 years at most; trees can live for a […]

An inspiring place to blog (or write) #Writing

From Eclecticity Light’s long-running series: A Clean, Well-Lighted Place to Blog …

Science isn’t something to believe or not believe. It’s something to do – @thisisseth

Another from Seth Godin: “Science is a process. It’s not pretending it has the right answer, it merely has the best process to get closer to that right answer. Science is an ongoing argument, one where you show your work and make a prediction about what’s going to happen next.” We desperately need more science, […]

5 Ways to write faster – @ProBlogger #Writing

Psychologist Ellen Jackson offers five tips – along with the psychology behind them – to beat the demon of procrastination. “1. Have a plan 2. Make planning a separate exercise 3. … I love the fact that she explains WHY these work.

Echoes through time: strange words #contentmarketing

“Now, strange words simply puzzle us; ordinary words convey only what we know already. It is from metaphor that we can best get hold of something fresh.” Aristotle (384 – 322 BC), Rhetoric

Nudge Theory in messaging #contentmarketing

An interesting summary of Nudge Theory from the CIPR’s Influence magazine, here.

We tell ourselves stories …

This caught my eye in Andrew Marr’s column from today’s Sunday Times: “[Daniel Kahneman and Amos Tversky] believed humans don’t listen to hard evidence and statistics clearly because we tell ourselves stories. That’s how we make sense of an uncertain world. But the very vividness of stories can persuade us that we understand things we don’t.”

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