How paying for online reviews backfires – @HarvardBiz #ContentMarketing

We all know, deep down, that there’s something just a little bit suspect about paying for endorsements. This month’s Harvard Business Review (September-October 2017) has a short summary of research that shows how paying for reviews can actually backfire – reducing the number of reviews as valuable reviewers shy away from being seen as paid […]

Meaningless headlines? It’s not just me – @economist #Writing

LOVE ISLE SEX DRUG SHOCK The Economist eases my troubled mind. It seems I’m not alone in failing to make sense of so many newspaper headlines. “Keeping the font big means omitting many of those little function words: “the”, “a”, “and”, prepositions and the like. But these words, despite their small size, have an outsize […]

Sci-fi prototyping with @SciFutures #contentmarketing #writing

The Times has a profile of SciFutures, a firm that creates sci-fi short stories to help businesses and other organisations envision the future and develop strategies in response. It’s a great concept and one already taken up by firms like Visa, Ford, Pepsi and Samsung, along with NATO and the US Navy. We are all […]

Truth, integrity, post-truth and easy anger

Two pieces, coinciding on a current trend to ignore veracity, or even plausibility, and leap straight to anger, outrage and indignation. On LinkedIn, Chameleon’s Tom Berry talks about communication in the world of emotional obesity: “But the words lose their lasting power in the modern medium. Today, we live on a diet of snackable content, […]

To be a great story-teller is to be a magician – Nicholas Bate

Nicholas Bate offers 11 Reasons for Stories: 1 – Stories will transform your presentation from a list of bullets to something which engages heart and soul. 2 – Stories embed values and principles deep in a child’s brain. There is far more to Goldilocks and those three bears than porridge. … 8 – A great story is never forgotten.   […]

Stories are told in the body – @JeremyAdamSmith #writing #contentmarketing

Stories are told in the body, says Jeremy Smith: It doesn’t seem that way. We tend to think of stories as emerging from consciousness—from dreams or fantasies—and travelling through words or images to other minds. We see them outside of us, on paper or on screen, never under the skin. But we do feel stories. […]

Microcopy, (or simply attention to detail?) – @thisisseth #contentmarketing

Seth Godin is on a roll about writing… “People rarely read to the end. And they almost never spend as much time reading your words as you spend writing them. Which makes it ironic that the little phrases we use (in designing a simple form, or when we answer the phone) matter so much.” Read […]

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Seth on words – @thisisseth #writing

Two useful posts from Seth Godin on the power of words; use sparingly… “… if you try to say three things, we will hear nothing. Because most of the time, we’re hardly listening. Ads, instructions, industrial design—they all work better when they try to say one thing at a time.” and … “Words matter. They […]

Something for the weekend? How stories last – Neil Gaiman #Writing

Here’s a delicious use for 100 minutes of your weekend. In June 2015, Neil Gaiman gave a talk at the Long Now Foundation on the nature, power and evolution of stories. Are stories alive? He talks about our symbiotic relationship with stories and how animals live for, perhaps 30 years at most; trees can live for a […]

An inspiring place to blog (or write) #Writing

From Eclecticity Light’s long-running series: A Clean, Well-Lighted Place to Blog …

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