Your Personal Brand – Daily Muse

Absolutely fundamental to success as a Sovereign Professional in a crowded market is having a clear and compelling “brand”.

It’s easy to be cynical about branding – especially in consumer markets where the power of the brand often exceeds the quality of the product – but in essence this is all about helping your potential clients easily understand and recall the value you bring.

The Daily Muse on Forbes.com has this simple guide to thinking through your personal brand.

Essential for all freelancers, interim managers, contractors and portfolio workers (who may well need several).