Win Customers with Considered, Compelling Content

In today’s economic climate, businesses are finding it harder to gain and hold the customer’s attention.  Buyers are assaulted on all sides with disparate, gaudy messages at a time when business pressures give them less time to consider and respond.  The market is tough and B2B marketers face the substantial challenge of providing customers with […]

Neil Gaiman on Writing

“Sometimes you can look out across what you’re writing, and it’s like looking out over a landscape on a glorious, clear summer’s day. You can see every leaf on every tree, and hear the birdsong, and you know where you’ll be going on your walk.” …and sometimes “it’s like driving through fog.”  A nice piece […]

Why Hasn’t Freelancing Taken Over the World?

If freelancing is so great, why hasn’t it taken over the world? Using freelance resource – be that interim managers, contractors or  independent consultants – brings agility and flexibility to an organisation.  Rather than locking in a long-term contractual obligation to an individual, hiring an independent, sovereign professional removes the regulatory overhead of enforced tenure […]

Why Hasn’t Freelancing Taken Over the World?

If freelancing is so great, why hasn’t it taken over the world? Using freelance resource – be that interim managers, contractors or  independent consultants – brings agility and flexibility to an organisation.  Rather than locking in a long-term contractual obligation to an individual, hiring an independent, sovereign professional removes the regulatory overhead of enforced tenure […]

Top 10 Fiction Books for Non-Fiction Addicts – Tim Ferriss

“For those of you who are stuck in the business or how-to sections, as I was for decades, I offer you 10 fiction books that might change how you view the world… and how you perform.” “Indiana Jones for the digital age”, Tim Ferriss on why you should read fiction. Technorati Tags: Tim Ferriss,Reading,Writing

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