Back in May, Forbes.com ran a series of interviews with a range of Fortune 500 companies that have been visibly successful with their content marketing approach, in Forbes’ words, marketing execs who are “running their organizations like publishers”.

General Mills, GE and Sears are very different companies but all focused on providing valuable information to their audience in order to build awareness, engagement and loyalty.  The articles are here:

• General Mills
• GE
• Sears

Business Strategy, Content Marketing, Marketing, Social Media, Writing