Three Kinds of Bad Data
To be effective in influencer or content marketing, you need proof-points. You need to nail your tale with memorable nuggets, compelling case studies and robust research. Sadly, a lot of material is let down by data abuse that ranges from a lazy neglect of context through to the levels of systematic torture required to extract […]
Writing Advice from Ray Bradbury
Great advice for budding writers from Ray Bradbury. Talking to Point Loma Nazarene University, via openculture.com, via culturaloffering.com. Technorati Tags: Ray Bradbury,Writing,Cultural Offering
3 Questions Content Producers Must Answer – copyblogger.com
Thought-provoking advice from Productive Flourishing’s Charlie Gilkey (@CharlieGilkey) over on copyblogger. Gilkey’s assertion is that – to some degree – content marketers are teachers and as such we should approach our work from that perspective, answering three questions: Where are you taking your students? What’s the first thing they need to learn (and then the […]
The Font of Frugality
Fascinating research unearthed by Matthew Stibbe on the HP Business Answers site. Changing font has a material impact on your printing costs. If, like me, you still tend to print a lot of your work out for proofing (yes, Luddite I know) – and you find yourself bemused at the frequency with which you change […]
Autumn Leaves – Simply Beautiful
Kurt at Cultural Offering finds an elegant autumn colour wheel… Technorati Tags: Autimn Leaves,Cultural Offering,Kurt Harden,Things Organised Neatly
Cogent Healthcare Systems
It’s great to see this project go live. I recently created the copy for this web-site. Cogent are the UK’s fastest growing telehealth company and they are doing some inspiring work in what is an inevitable growth area for society: the management of long-term health conditions. I did the words but the site was designed […]
iPhones for Educators
Here’s a great list of creative uses for smartphones in education from OnlineUniversities.com, a site that lists universities and colleges (in the US as far as I can see) offering degrees through online courses. Flexible and distance learning is going to grow at a huge rate in the coming years and it will be interesting […]
Did the earth move for you? – Dizziness and Balance Week
This week is Dizziness and Balance Awareness Week in the UK. More info is available from the Meniere’s Society on Facebook, website or Twitter (@MenieresSociety). I thought I would celebrate by sharing this study: Morbidity in Meniere’s Disease by Anne Charlotte Hessen Soderman. A fellow trustee, David Riches, pointed me towards it and it’s an […]
Macchu Picchu – Patrick Latter
Another fantastic image from Canadian photographer, Patrick Latter. This place is high on my To Do / To See list. You can order copies of the print from Patrick’s site… Technorati Tags: Patrick Latter,Macchu Picchu,Photography
Bring Your Own Device
Just an update to my workplace post the other day. Some new (UK) research on the prevalence and impact of BYOD: top execs and younger staff want it; it makes staff happier and (presumably) more productive but IT managers are very wary of the cost and security implications; more on The Register. Technorati Tags: Technology,BYOD,Consumerisation […]