Waterstones’ Slogans – Tom Albrighton

I’ve just recently discovered Tom Albrighton’s ABC Copywriting blog.  I particularly enjoyed this analysis of Waterstones’ recent campaign. Technorati Tags: Waterstones,Tom Albrighton,ABC Copywriting

Lord Rees Mogg, RIP

I was saddened to read of the death of Lord Rees Mogg.  He was very much one of “the great and the good” in the UK, famed early on for his 1967 leader in The Times regarding the sentencing of Mick Jagger on a drugs charge: “who breaks a butterfly upon a wheel?” Always peripherally […]

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