How can you resist Penguin Books’ fantastic collection of Great Ideas mini-books? A few years ago I replaced my copy of Macchiavelli’s The Prince with this imprint. Little did I know that, now in Series 5, the collection runs to 100 individual volumes embracing John Stuart Mills, Seneca, Churchill, Jonathan Swift, Darwin, George Orwell, Lenin, […]
Does the always valuable Roger Dooley have the answer here? Is it related to our favourite topic on neuromarketing? Yes, indeed.
The Economist’s Schumpeter column, online, publishes this critical comment on its recent special report. Isenberg’s considered and well-reasoned critique argues that the Economist overstates any distinction between “tech startups” and other forms – “Today, every business venture, entrepreneurial or otherwise, requires technology to be competitive, whether it is diamond trading, transportation, construction, or energy.” He […]
Cultural Offering unearths the future…