4 tips for building thought leadership – Six Sigma PR

Everyone wants to be a thought leader and the bookshelves – or waste-bins – of a hapless “audience” bulge with unread “content”.  (Be very wary when folks start talking about “content” as if it’s simply the fodder for yet another campaign.)

Andy M Turner at Six Sigma Public Relations offers some considered advice to help land your message:

  1. It’s not about you, it’s about them
  2. Involve marketing early
  3. Understand and exploit the shifting media landscape
  4. Timing is everything.

Read the details, here.

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Thanks for the mention Andy. I’m not a great fan of the term ‘thought leadership’ although it’s entered everyday business language: never much original ‘thought’ or ‘leadership’ in my experience.

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