4 tips for building thought leadership – Six Sigma PR

Everyone wants to be a thought leader and the bookshelves – or waste-bins – of a hapless “audience” bulge with unread “content”.  (Be very wary when folks start talking about “content” as if it’s simply the fodder for yet another campaign.)

Andy M Turner at Six Sigma Public Relations offers some considered advice to help land your message:

1. It’s not about you, it’s about them
2. Involve marketing early
3. Understand and exploit the shifting media landscape
4. Timing is everything.

Read the details, here.