The decision is more important than pride

A great post from Seth Godin on new information requiring new decisions.

We often struggle with an irrational attachment to sunk costs but:

“What’s lost is lost, we can’t regain what went down in the flood.”

Bob Dylan, The Wedding Song

Or:

“Things without all remedy

Should be without regard: what’s done, is done.”

William Shakespeare, Macbeth Act 3, Scene 2