Devilishly persuasive #writing

The wicked ways of copywriters, according to ABC Copywriting’s Tom Albrighton.

This was originally written for Halloween but, being a tad late, I’m re-purposing it for Black Friday and Christmas.

Among his highlights:

Psychologist Bertram Forer gave a group of students what they thought was a personal profile, but was in fact a list of 13 statements that were the same for all of them. They still marked it 4.26 out of 5 for accuracy, on average.

It worked because the statements were so vague that anyone could identify with them…