Seth on words – @thisisseth #writing

Two useful posts from Seth Godin on the power of words; use sparingly…

“… if you try to say three things, we will hear nothing. Because most of the time, we’re hardly listening.
Ads, instructions, industrial design—they all work better when they try to say one thing at a time.”

and …

“Words matter. They can open doors, light a way and make a difference.”