LinkedIn is becoming a powerful channel for B2B content marketers.

Interesting article in AdWeek.

Authenticity and polite discourse are two reasons why business periodicals have embraced LinkedIn as a publishing platform. Since the beginning of this year, Bloomberg’s LinkedIn follower count has doubled to roughly 1.5 million, says Havens, while user engagement is literally off the charts.

“If you look at comments or unique impressions of our content, the growth is exponential,” he says. “We were doing half a million impressions a month before, and now it’s like 5 or 6 million.”

Similarly, over the last seven months, Forbes has seen a 137 percent increase in clickthroughs from LinkedIn and an 81 percent increase in followers, notes Shauna Gleason, Forbes Media’s director of social media.

Hat-tip to @NigeWillson.