The BBC has some top screenwriting tips from Aaron Sorkin, the writer behind A Few Good Men, The Social Network, The West Wing, The Newsroom and much more. This caught my eye: Instead of format-intensive books with high levels of technical detail, Sorkin credits Adventures in the Screen Trade by William Goldman with teaching him the […]

In a market where productions from all over the world are competing for viewers’ attention, it is the writer’s voice that can make or break a series. Those that have succeeded have achieved “pure creative freedom” The Economist’s Prospero column has an interesting article on European screenwriters and the allure of writing for television.   […]

LinkedIn is becoming a powerful channel for B2B content marketers. Interesting article in AdWeek. Authenticity and polite discourse are two reasons why business periodicals have embraced LinkedIn as a publishing platform. Since the beginning of this year, Bloomberg’s LinkedIn follower count has doubled to roughly 1.5 million, says Havens, while user engagement is literally off […]

We all know, deep down, that there’s something just a little bit suspect about paying for endorsements. This month’s Harvard Business Review (September-October 2017) has a short summary of research that shows how paying for reviews can actually backfire – reducing the number of reviews as valuable reviewers shy away from being seen as paid […]

What’s not to like? Seven tips for more effective reading from Nicholas Bate: “4. Whether screen based or paper based, get comfortable. Decent lighting, chair…. 5. Set a period of time with a clear timer. Start with 45 minute periods and build.  6. Start and simply read a little more quickly. …” Read the full list, here. Because, […]