Magicians and neuromarketers – @rogerdooley

Neuromarketing expert Roger Dooley has a great post on the lessons we can  learn from stage magicians

For example:

The Unexpected Attracts Us

When I watch a magician, I’m always trying to pay close attention to spot any shady moves. So is the rest of the audience. It’s rare to spot a skilled magician’s tricks, though, not just because of the distraction techniques described above but also because he is disguising some moves as “expected” actions. For example, if he scratches his ear, shoots his cuffs, or makes another move we are familiar with, our brains tune it out as expected and uninteresting. That move may well mask a transfer of a prop or some other preparation step. On the other hand, if he placed his palm on top of his head or raised his left arm for no apparent reason, we’d all be watching carefully.

Read the rest, here


Photo by Sergi Viladesau on Unsplash

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