Trust and the attention asset – @thisisseth

Here’s a great post on trust and the “attention asset” from Seth Godin.

A few simple principles:
If you’re not measuring attention in dollars and cents, you don’t know what it’s worth.
If you’re treating everyone the same, you’re wasting attention.
If you’re burning trust to get more attention or more action, you’ve wasted both of them.

Don’t be tempted to fight lower returns on social media channels with over-communication. Quality, respect and value are the keys.

Read the rest of Seth’s post, here.

Photo by Anthony de Kroon on Unsplash

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