Content marketing for a post-social era
Okay, “post-social” may be a little apocalyptic, but it’s getting ever-harder to get cut-through on social channels. What does this mean for content marketing and the content you create? Cut-through in a crowded, cynical marketplace In this fake-news, foreign interference, data-for-sale world, our audience is cynical of everything they read online. At the same time, […]
Killer techniques for SEO Copywriting – @RobbieRichMktg
It’s getting tougher all the time to drive engagement for even the best content. Search and social channels are more crowded, while audiences are increasingly cynical and overwhelmed. Strong SEO copywriting is vital, however strong your underlying content. Great writing sits at the heart of great SEO. But, it’s not a complete overlap. For SEO, […]
Neuromarketing meets Content Marketing
Marketing, especially content marketing, should be all about people. This neuromarketig article highlights how easily we lose the human aspect.
On Writing, Nicholas Bate
Write because it is there. Write about facts and real stuff and write from your imagination. Write daily, weekly or monthly…
How to enjoy the right to be read
How do you capture attention when your audience is overwhelmed with social feeds, emails and noise? When B2B means busy-to-busy? Earn the right to be read.
The repetition of stories – @thisisseth
What happens to us matters a great deal, but even more powerful are the stories we repeat about what happened.
How our words shape our reality – @vivian_giang
Does the language we use affect our thinking and how we perceive reality? Vivian Giang has a thought-provoking article on fast Company.
What can content marketing learn from fairy tales?
Can traditional fairy tales teach us anything about changing behaviour through narrative? After all, that’s the ultimate goal of content marketing.
Snow Crash by Neal Stephenson
If, like me, you never caught up with Stephenson’s 1992 sci-fi classic, here’s a review from the Life of Chaz blog to inspire it onto your Must-Read shelf.