Killer techniques for SEO Copywriting – @RobbieRichMktg
It’s getting tougher all the time to drive engagement for even the best content. Search and social channels are more crowded, while audiences are increasingly cynical and overwhelmed.
Strong SEO copywriting is vital, however strong your underlying content.
Great writing sits at the heart of great SEO. But, it’s not a complete overlap. For SEO, you need to balance the needs of two audiences: the human reader and the search engine.
This excellent post from Robbie Richards shows you how. It’s long and comprehensive, but easily digestible. It covers every aspect from the architecture of an effective post to the neuroscience of online attention and includes examples.
Photo by Eli Francis on Unsplash
