10 words – @ThisIsSeth
For writers, a sobering thought from Seth Godin: Ten words per page That’s how many words get scanned the first time through. Perhaps five on a billboard. Which means that your memo, your ad, your announcement, your post–you get ten words. He’s right. Read the rest, here. Photo by Romain Vignes on Unsplash
Friction – @RogerDooley
New on my reading pile is Roger Dooley’s new book Friction, complete with a sandpapery dust jacket. I can’t wait to get my teeth into it. I also found this in my Twitter feed… And, of course, you can find Roger, here, on Neurosciencemarketing.com.
Write simply – @ThisIsSeth
Seth Godin on the importance of simply writing, but writing simply: Overwriting has a long tradition, particularly among academics. Make it a bit more complex and wordy than it needs to be. Write run-on sentences. Apparently, complicated writing must be more true. One reason for this commitment to overwriting is that it keeps the hordes […]