Write simply – @ThisIsSeth
Seth Godin on the importance of simply writing, but writing simply:
Overwriting has a long tradition, particularly among academics. Make it a bit more complex and wordy than it needs to be. Write run-on sentences. Apparently, complicated writing must be more true.
One reason for this commitment to overwriting is that it keeps the hordes away. It’s difficult to read and hard to imagine writing. And so scarcity is created.