Professionals, hacks and amateurs – @thisisseth

The amateur contributes with unfiltered joy… The professional shows up even when she doesn’t feel like it… A hack is a professional who doesn’t care. Another insightful post from Seth Godin: Serviceable is for hacks. Memorable and remarkable belong to professionals and hard-working amateurs. Read Seth’s full post, here. Photo by Evan Dvorkin on Unsplash

The Inciting Incident in nonfiction

The Inciting Incident, or Call to Action, is central to fiction and storytelling, but does it have a place in nonfiction? Especially in straightforward commercial writing? Of course it does. Everything is storytelling. Here’s Steven Pressfield (The War of Art) on the topic. Photo by Marc Kleen on Unsplash

Sacrificial sentences with @execupundit

The story of a recent document: First draft: 20 paragraphs Second draft: 17 paragraphs… Read the full cull, here. Photo by Markus Spiske on Unsplash

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