A Self-Help Guide for Copywriters, Dan Nelken
Dan Nelken’s Self-Help Guide for Copywriters is a process manual, a technique reference, a look book and a self-help guide all crafted into an efficiently amusing 150 pages.
You should buy a copy. I did.
I saw Dan present at CopyCon in November and immediately ordered a copy. It then matured on my Must Read Heap for a couple of months. But now I’ve read it and it’s been promoted to my Writing Resources Shelf. A fantastic book for writers and creatives.