Friction – @RogerDooley
New on my reading pile is Roger Dooley’s new book Friction, complete with a sandpapery dust jacket. I can’t wait to get my teeth into it. I also found this in my Twitter feed… And, of course, you can find Roger, here, on Neurosciencemarketing.com.
Write simply – @ThisIsSeth
Seth Godin on the importance of simply writing, but writing simply: Overwriting has a long tradition, particularly among academics. Make it a bit more complex and wordy than it needs to be. Write run-on sentences. Apparently, complicated writing must be more true. One reason for this commitment to overwriting is that it keeps the hordes […]
Rock and roll rhetoric: Jesus He Knows Me
To say one thing and mean another. Irony is a stock-in-trade of both rock lyrics and rhetoric. Visually and lyrically, Genesis provides a great example.
Cognitive load – @ThisIsSeth
Cognitive load is a challenge for content writers … and the answer is NOT more muzak. How do you engage without overloading?
Content marketing for a post-social era
Okay, “post-social” may be a little apocalyptic, but it’s getting ever-harder to get cut-through on social channels. What does this mean for content marketing and the content you create? Cut-through in a crowded, cynical marketplace In this fake-news, foreign interference, data-for-sale world, our audience is cynical of everything they read online. At the same time, […]
Killer techniques for SEO Copywriting – @RobbieRichMktg
It’s getting tougher all the time to drive engagement for even the best content. Search and social channels are more crowded, while audiences are increasingly cynical and overwhelmed. Strong SEO copywriting is vital, however strong your underlying content. Great writing sits at the heart of great SEO. But, it’s not a complete overlap. For SEO, […]
Neuromarketing meets Content Marketing
Marketing, especially content marketing, should be all about people. This neuromarketig article highlights how easily we lose the human aspect.
On Writing, Nicholas Bate
Write because it is there. Write about facts and real stuff and write from your imagination. Write daily, weekly or monthly…
How to enjoy the right to be read
How do you capture attention when your audience is overwhelmed with social feeds, emails and noise? When B2B means busy-to-busy? Earn the right to be read.
The repetition of stories – @thisisseth
What happens to us matters a great deal, but even more powerful are the stories we repeat about what happened.