The power of storytelling – Classical Wisdom
This should be a fascinating summit with speakers from across the disciplines: classicists, writers, academics, journalists, a communications expert, a photographer, an actress and political experts. I’ve just registered my space and, as a taster, I ordered Philip Freeman’s How to Tell a Story, an updated translation of Aristotle’s Poetics. Aristotle, of course, summarised story […]
How stories work in a data-driven world
The Sea We Swim In: How Stories Work in a Data-Driven World, by Frank Rose is worth a read. It criss-crosses from business stories like Harry’s, the razor brand, and Warby Parker (eyewear) to modern media phenomena like The Waking Dead and West World to explore how stories survive and grow in our modern, hyper-connected […]
Reading is #Writing
If you write, you must read both widely and deeply. Here’s an important post from Execupundit’s Michael Wade: If you read when time is available, then you have placed little emphasis on reading because time is rarely available. Add to that the idea that reading is goofing off or strictly a form of leisure and […]
Friction – @RogerDooley
New on my reading pile is Roger Dooley’s new book Friction, complete with a sandpapery dust jacket. I can’t wait to get my teeth into it. I also found this in my Twitter feed… And, of course, you can find Roger, here, on Neurosciencemarketing.com.
Snow Crash by Neal Stephenson
If, like me, you never caught up with Stephenson’s 1992 sci-fi classic, here’s a review from the Life of Chaz blog to inspire it onto your Must-Read shelf.
The Neuromarketing reading list – @RogerDooley
Over on the Neuromarketing blog, Roger Dooley has complied the Ultimate Neuromarketing Reading List. I’ve read a few of these, but found many more to add to my own Must Read list. Worth a scan for all marketers. Photo by Nicole Honeywill on Unsplash
The Hollow Crown
Michael Wade, at Execupundit, reminds me I have this – The Hollow Crown – on DVD … and have only watched Ben Whishaw’s excellently foppish Richard II. Three more to go. And then, of course, there’s the second series. I need to block out some time and get my Shakespeare head on. You can, of […]
Our affinity for stories is deep-rooted
This is interesting. Jordan Peterson on perceptions of reality: Scientific truths were made explicit a mere five hundred years ago, with the works of Francis Bacon, René Descartes and Isaac Newton. In whatever manner our forebears viewed the world prior to that, it was not through a scientific lens (any more than they could view […]
Odysseus and his real-life friends – The Conversation
Researchers find that the relationships between characters in Homer’s Odyssey are more realistic than generally found in fiction, suggesting the epic is founded – at least in part – on historical events. Fascinating science reported on TheConversation.com, here, and coming to me via The Times, here: In fiction – the Marvel universe or Lord of […]
Digital disruption in the sleepy world of publishing – @jodysabral
More than just a digital copy of the printed page. Author Jody Sabral has a fascinating piece on the world of digital publishing (on BBC.co.uk). I was particularly struck by two aspects. Firstly, how the absence of a physical product is driving fresh approaches to marketing – no longer a lonely book-signing in the darkest […]