Where bad grammar guides come from?

Why are there so many poor grammar and style guides, out there? One common problem is that they simply parrot the errors of the past, losing the subtlety of the original along the way. Presumably, in the name of clarity. Here’s an interesting piece from the Economist on 18th century grammarian Robert Lowth, whose prejudices […]

Do you want truth or coherence? #writing

It seems we prefer coherence to inconvenient truth, according to a 2019 research paper covered in the British Psychological Society’s Research Digest. That helps to explain why a political party (in particular) can risk an outrageous, but plausible, lie. Even when followed by a less “interesting” or coherent truth, it’s often the tasty lie that […]

Footnotes as foot soldiers #contentmarketing

… in the disinformation wars. Here’s an interesting take on the power of a well-deployed footnote… More than ever, we need what this tool provides: accountability and transparency. “Fiddling with footnotes” is the kind of hygienic practice that our era of information pollution needs — and needs to be shared as widely as possible. Footnotes […]

In pursuit of magic

Magic, marketing and anomalistic psychology – @RogerDooley, @MattLTompkins

Magic and marketing both rely on directed attention. The conjurer directs the audience away from the palmed coin while the marketer directs it towards the big, shiny, buy button. But attention is a fickle animal. If you’ve never seen the video below, I urge you to watch it now. It’s just 1:21, but it’s impossible […]

10 words – @ThisIsSeth

For writers, a sobering thought from Seth Godin: Ten words per page That’s how many words get scanned the first time through. Perhaps five on a billboard. Which means that your memo, your ad, your announcement, your post–you get ten words. He’s right. Read the rest, here. Photo by Romain Vignes on Unsplash

Friction by Roger Dooley

Friction – @RogerDooley

New on my reading pile is Roger Dooley’s new book Friction, complete with a sandpapery dust jacket. I can’t wait to get my teeth into it. I also found this in my Twitter feed… And, of course, you can find Roger, here, on Neurosciencemarketing.com.

cognitive load

Cognitive load – @ThisIsSeth

Cognitive load is a challenge for content writers … and the answer is NOT more muzak. How do you engage without overloading?

Content Marketing

Content marketing for a post-social era

Okay, “post-social” may be a little apocalyptic, but it’s getting ever-harder to get cut-through on social channels. What does this mean for content marketing and the content you create? Cut-through in a crowded, cynical marketplace In this fake-news, foreign interference, data-for-sale world, our audience is cynical of everything they read online. At the same time, […]

SEO, get your content found

Killer techniques for SEO Copywriting – @RobbieRichMktg

It’s getting tougher all the time to drive engagement for even the best content. Search and social channels are more crowded, while audiences are increasingly cynical and overwhelmed. Strong SEO copywriting is vital, however strong your underlying content. Great writing sits at the heart of great SEO. But, it’s not a complete overlap. For SEO, […]

Use content marketing for human connection

Neuromarketing meets Content Marketing

Marketing, especially content marketing, should be all about people. This neuromarketig article highlights how easily we lose the human aspect.

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