“Sometimes it’s enough to offer clues.” – Rick Rubin #writing
“There’s a tremendous power in using the least amount of information to get a point across.” “No need to take the audience by the hand and walk them through the work. Sometimes it’s enough to offer clues.” Two insightful quotes from the legendary record producer Rick Rubin. When we write corporate or marketing content, too […]
Words that work for UK business
There’s been plenty of press about Dr Frank Luntz’s recently published survey of Britain’s “politics, economics and culture wars.” Most has focused on “wokeism” and the party political implications of changing attitudes. However, the section on business and business language (from slide 89 in this deck) should be required reading for business writers. Luntz says […]
Magic, marketing and anomalistic psychology – @RogerDooley, @MattLTompkins
Magic and marketing both rely on directed attention. The conjurer directs the audience away from the palmed coin while the marketer directs it towards the big, shiny, buy button. But attention is a fickle animal. If you’ve never seen the video below, I urge you to watch it now. It’s just 1:21, but it’s impossible […]
Cognitive load – @ThisIsSeth
Cognitive load is a challenge for content writers … and the answer is NOT more muzak. How do you engage without overloading?
Content marketing for a post-social era
Okay, “post-social” may be a little apocalyptic, but it’s getting ever-harder to get cut-through on social channels. What does this mean for content marketing and the content you create? Cut-through in a crowded, cynical marketplace In this fake-news, foreign interference, data-for-sale world, our audience is cynical of everything they read online. At the same time, […]
Killer techniques for SEO Copywriting – @RobbieRichMktg
It’s getting tougher all the time to drive engagement for even the best content. Search and social channels are more crowded, while audiences are increasingly cynical and overwhelmed. Strong SEO copywriting is vital, however strong your underlying content. Great writing sits at the heart of great SEO. But, it’s not a complete overlap. For SEO, […]
Neuromarketing meets Content Marketing
Marketing, especially content marketing, should be all about people. This neuromarketig article highlights how easily we lose the human aspect.
How to enjoy the right to be read
How do you capture attention when your audience is overwhelmed with social feeds, emails and noise? When B2B means busy-to-busy? Earn the right to be read.
The repetition of stories – @thisisseth
What happens to us matters a great deal, but even more powerful are the stories we repeat about what happened.
5 best books for business writing
If you’re writing for business then you’re writing to sell, whether that’s shifting widgets or pushing your point of view.