It’s getting tougher all the time to drive engagement for even the best content. Search and social channels are more crowded, while audiences are increasingly cynical and overwhelmed. Strong SEO copywriting is vital, however strong your underlying content. Great writing sits at the heart of great SEO. But, it’s not a complete overlap. For SEO, […]
Marketing, especially content marketing, should be all about people. This neuromarketig article highlights how easily we lose the human aspect.
How do you capture attention when your audience is overwhelmed with social feeds, emails and noise? When B2B means busy-to-busy? Earn the right to be read.
What happens to us matters a great deal, but even more powerful are the stories we repeat about what happened.
If you’re writing for business then you’re writing to sell, whether that’s shifting widgets or pushing your point of view.
Over on the Neuromarketing blog, Roger Dooley has complied the Ultimate Neuromarketing Reading List. I’ve read a few of these, but found many more to add to my own Must Read list. Worth a scan for all marketers. Photo by Nicole Honeywill on Unsplash
We’ve talked a lot about how a little cognitive “friction” can aid learning and recall. Now, researchers at the Royal Melbourne Institute of Technology have produced a font designed exactly for that: Sans Forgetica. I think I first came across the research through the Harvard Business Review. Here’s a blog post from 2012. It’s also […]
This is interesting. Jordan Peterson on perceptions of reality: Scientific truths were made explicit a mere five hundred years ago, with the works of Francis Bacon, René Descartes and Isaac Newton. In whatever manner our forebears viewed the world prior to that, it was not through a scientific lens (any more than they could view […]
The Economist’s Johnson column on the lasting influence of Latin on our language. Ad and ab are workaday prepositions in Latin, the former usually meaning “towards”, or “at” (think of ad hominem) and the latter meaning “from” (think abscond, abdicate and such). Iurare means “to swear”. So in Latin, adiurare meant to swear to do something, and abiurare meant to swear off it—the ab and ad clear as day to your average […]
More than just a digital copy of the printed page. Author Jody Sabral has a fascinating piece on the world of digital publishing (on BBC.co.uk). I was particularly struck by two aspects. Firstly, how the absence of a physical product is driving fresh approaches to marketing – no longer a lonely book-signing in the darkest […]