Sans Forgetica – the true font of all knowledge

We’ve talked a lot about how a little cognitive “friction” can aid learning and recall. Now, researchers at the Royal Melbourne Institute of Technology have produced a font designed exactly for that: Sans Forgetica. I think I first came across the research through the Harvard Business Review. Here’s a blog post from 2012. It’s also […]

Our affinity for stories is deep-rooted

This is interesting. Jordan Peterson on perceptions of reality: Scientific truths were made explicit a mere five hundred years ago, with the works of Francis Bacon, René Descartes and Isaac Newton. In whatever manner our forebears viewed the world prior to that, it was not through a scientific lens (any more than they could view […]

The Chief Storyteller – @stevecla

We need more storytellers. Here’s a great little interview with Steve Clayton, Chief Storyteller at Microsoft. I know Steve a little from our days at Microsoft UK and, as you’ll read (or see in the videos), he has a great feel for story. Also worth reading is a follow-on article, How to Tell Your Story, […]

Stories for powerful presentations – Nicholas Bate

As part of his Awesome Presenting 50 series, Nicholas Bate reminds us: More stories. Definitely more stories. Stories are memorable: they have links, flow, drama. They are easy to remember. Bullets are forgettable.   Remember! Read the rest, here.   Photo by Mark Rasmuson on Unsplash

Text and messaging apps – asynchronous or synchronous?

… and the anxiety of expectation. Here’s a great piece from Julie Beck on TheAtlantic.com: How It Became Normal to Ignore Texts and Emails. People don’t need fancy technology to ignore each other, of course: It takes just as little effort to avoid responding to a letter, or a voicemail, or not to answer the door […]

Magicians and neuromarketers – @rogerdooley

Neuromarketing expert Roger Dooley has a great post on the lessons we can  learn from stage magicians For example: The Unexpected Attracts Us When I watch a magician, I’m always trying to pay close attention to spot any shady moves. So is the rest of the audience. It’s rare to spot a skilled magician’s tricks, […]

The power and importance of imagery @TheTimes #Writing

An interesting piece from yesterday’s Times on the power of vivid imagery to engage and influence. Ancient literary critics called this quality enargeia, the ability to instil a scene so powerfully in the reader’s mind that they feel as though they are living through it themselves. Psychologists studying how 402 people responded to classic Japanese haikus […]

Time, forgetting and incubation – Oliver Sacks on creativity @Brainpicker #Writing

Maria Popova’s BrainPickings.org has an interesting piece on creativity and Oliver Sacks’ essay on the subject. It takes a special energy, over and above one’s creative potential, a special audacity or subversiveness, to strike out in a new direction once one is settled. It is a gamble as all creative projects must be, for the […]

Richard Thaler, Nudge and the Nobel prize for economics #Writing #ContentMarketing

Richard Thaler, one of the founders of behavioural economics, is the winner of this year’s Nobel Prize for Economics. As co-author (with Cass Sunstein) of the book Nudge, Thaler has had a huge impact on the field of influence whether in government (the UK government, under David Cameron, established the Behavioural Insights team in 2010) […]

Being Indispensable – Nicholas Bate

Another essential list from Nicholas Bate: Being Indispensable 7: 1. Know your client. … What do they really want? 2. Make sure they get it. 6. Increase the value you offer day by day, week by week, quarter by quarter. Important insight for an employee, critical for a sovereign professional. Read the full list, here, and ponder. […]

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