Cognitive load is a challenge for content writers … and the answer is NOT more muzak. How do you engage without overloading?
Okay, “post-social” may be a little apocalyptic, but it’s getting ever-harder to get cut-through on social channels. What does this mean for content marketing and the content you create? Cut-through in a crowded, cynical marketplace In this fake-news, foreign interference, data-for-sale world, our audience is cynical of everything they read online. At the same time, […]
It’s getting tougher all the time to drive engagement for even the best content. Search and social channels are more crowded, while audiences are increasingly cynical and overwhelmed. Strong SEO copywriting is vital, however strong your underlying content. Great writing sits at the heart of great SEO. But, it’s not a complete overlap. For SEO, […]
Marketing, especially content marketing, should be all about people. This neuromarketig article highlights how easily we lose the human aspect.
Write because it is there. Write about facts and real stuff and write from your imagination. Write daily, weekly or monthly…
How do you capture attention when your audience is overwhelmed with social feeds, emails and noise? When B2B means busy-to-busy? Earn the right to be read.
What happens to us matters a great deal, but even more powerful are the stories we repeat about what happened.
Can traditional fairy tales teach us anything about changing behaviour through narrative? After all, that’s the ultimate goal of content marketing.
If you’re writing for business then you’re writing to sell, whether that’s shifting widgets or pushing your point of view.
Here’s a great post on trust and the “attention asset” from Seth Godin. A few simple principles:If you’re not measuring attention in dollars and cents, you don’t know what it’s worth.If you’re treating everyone the same, you’re wasting attention.If you’re burning trust to get more attention or more action, you’ve wasted both of them. … […]