Why are there so many poor grammar and style guides, out there? One common problem is that they simply parrot the errors of the past, losing the subtlety of the original along the way. Presumably, in the name of clarity. Here’s an interesting piece from the Economist on 18th century grammarian Robert Lowth, whose prejudices […]
It seems we prefer coherence to inconvenient truth, according to a 2019 research paper covered in the British Psychological Society’s Research Digest. That helps to explain why a political party (in particular) can risk an outrageous, but plausible, lie. Even when followed by a less “interesting” or coherent truth, it’s often the tasty lie that […]
For writers, a sobering thought from Seth Godin: Ten words per page That’s how many words get scanned the first time through. Perhaps five on a billboard. Which means that your memo, your ad, your announcement, your post–you get ten words. He’s right. Read the rest, here. Photo by Romain Vignes on Unsplash
Cognitive load is a challenge for content writers … and the answer is NOT more muzak. How do you engage without overloading?
Okay, “post-social” may be a little apocalyptic, but it’s getting ever-harder to get cut-through on social channels. What does this mean for content marketing and the content you create? Cut-through in a crowded, cynical marketplace In this fake-news, foreign interference, data-for-sale world, our audience is cynical of everything they read online. At the same time, […]
It’s getting tougher all the time to drive engagement for even the best content. Search and social channels are more crowded, while audiences are increasingly cynical and overwhelmed. Strong SEO copywriting is vital, however strong your underlying content. Great writing sits at the heart of great SEO. But, it’s not a complete overlap. For SEO, […]
Marketing, especially content marketing, should be all about people. This neuromarketig article highlights how easily we lose the human aspect.
Write because it is there. Write about facts and real stuff and write from your imagination. Write daily, weekly or monthly…
How do you capture attention when your audience is overwhelmed with social feeds, emails and noise? When B2B means busy-to-busy? Earn the right to be read.
What happens to us matters a great deal, but even more powerful are the stories we repeat about what happened.