Write

Write simply – @ThisIsSeth

Seth Godin on the importance of simply writing, but writing simply: Overwriting has a long tradition, particularly among academics. Make it a bit more complex and wordy than it needs to be. Write run-on sentences. Apparently, complicated writing must be more true. One reason for this commitment to overwriting is that it keeps the hordes […]

Rock and roll rhetoric: Jesus He Knows Me

To say one thing and mean another. Irony is a stock-in-trade of both rock lyrics and rhetoric. Visually and lyrically, Genesis provides a great example.

cognitive load

Cognitive load – @ThisIsSeth

Cognitive load is a challenge for content writers … and the answer is NOT more muzak. How do you engage without overloading?

Content Marketing

Content marketing for a post-social era

Okay, “post-social” may be a little apocalyptic, but it’s getting ever-harder to get cut-through on social channels. What does this mean for content marketing and the content you create? Cut-through in a crowded, cynical marketplace In this fake-news, foreign interference, data-for-sale world, our audience is cynical of everything they read online. At the same time, […]

SEO, get your content found

Killer techniques for SEO Copywriting – @RobbieRichMktg

It’s getting tougher all the time to drive engagement for even the best content. Search and social channels are more crowded, while audiences are increasingly cynical and overwhelmed. Strong SEO copywriting is vital, however strong your underlying content. Great writing sits at the heart of great SEO. But, it’s not a complete overlap. For SEO, […]

Use content marketing for human connection

Neuromarketing meets Content Marketing

Marketing, especially content marketing, should be all about people. This neuromarketig article highlights how easily we lose the human aspect.

Why should you write?

On Writing, Nicholas Bate

Write because it is there. Write about facts and real stuff and write from your imagination. Write daily, weekly or monthly…

The right to be read

How to enjoy the right to be read

How do you capture attention when your audience is overwhelmed with social feeds, emails and noise? When B2B means busy-to-busy? Earn the right to be read.

Power of storytelling

The repetition of stories – @thisisseth

What happens to us matters a great deal, but even more powerful are the stories we repeat about what happened.

language and perception

How our words shape our reality – @vivian_giang

Does the language we use affect our thinking and how we perceive reality? Vivian Giang has a thought-provoking article on fast Company.

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