If, like me, you never caught up with Stephenson’s 1992 sci-fi classic, here’s a review from the Life of Chaz blog to inspire it onto your Must-Read shelf.
If you’re writing for business then you’re writing to sell, whether that’s shifting widgets or pushing your point of view.
Over on the Neuromarketing blog, Roger Dooley has complied the Ultimate Neuromarketing Reading List. I’ve read a few of these, but found many more to add to my own Must Read list. Worth a scan for all marketers. Photo by Nicole Honeywill on Unsplash
Here’s a great post on trust and the “attention asset” from Seth Godin. A few simple principles:If you’re not measuring attention in dollars and cents, you don’t know what it’s worth.If you’re treating everyone the same, you’re wasting attention.If you’re burning trust to get more attention or more action, you’ve wasted both of them. … […]
Via the Hammock Papers comes this YouTube video of Philip Pullman delivering the 2018 Annual Lecture of the Blake Society. It’s well worth a watch and, if anything, I found the Q&A more interesting than the talk itself. Points of interest include this, on critics: [27:38] – “There’s something a bit creepy about reviewers who […]
Silent for too long, the wonderful Inky Fool returns with a handy guide to decoding English place names: Borough = Fortification Burn/Bourne = Stream Bury = Manor or estate, i.e. a big farm By = Viking town (that’s why they’re only in the North in the old Danelaw) Read the full article, here. Photo by Reuben Hustler on Unsplash
All stories need a villain, an antagonist. This piece from the British Psychological Society tells you how to create yours. one of the core traits a villain should show is a low “welfare trade-off” ratio: they are free-riders who cheat and steal, taking from their community while contributing nothing. Such behaviour is undesirable for societies […]
We’ve talked a lot about how a little cognitive “friction” can aid learning and recall. Now, researchers at the Royal Melbourne Institute of Technology have produced a font designed exactly for that: Sans Forgetica. I think I first came across the research through the Harvard Business Review. Here’s a blog post from 2012. It’s also […]
Michael Wade, at Execupundit, reminds me I have this – The Hollow Crown – on DVD … and have only watched Ben Whishaw’s excellently foppish Richard II. Three more to go. And then, of course, there’s the second series. I need to block out some time and get my Shakespeare head on. You can, of […]
This is interesting. Jordan Peterson on perceptions of reality: Scientific truths were made explicit a mere five hundred years ago, with the works of Francis Bacon, René Descartes and Isaac Newton. In whatever manner our forebears viewed the world prior to that, it was not through a scientific lens (any more than they could view […]