Why should you write?

On Writing, Nicholas Bate

Write because it is there. Write about facts and real stuff and write from your imagination. Write daily, weekly or monthly…

The right to be read

How to enjoy the right to be read

How do you capture attention when your audience is overwhelmed with social feeds, emails and noise? When B2B means busy-to-busy? Earn the right to be read.

Power of storytelling

The repetition of stories – @thisisseth

What happens to us matters a great deal, but even more powerful are the stories we repeat about what happened.

language and perception

How our words shape our reality – @vivian_giang

Does the language we use affect our thinking and how we perceive reality? Vivian Giang has a thought-provoking article on fast Company.

Fairy tales and stories

What can content marketing learn from fairy tales?

Can traditional fairy tales teach us anything about changing behaviour through narrative? After all, that’s the ultimate goal of content marketing.

Snow Crash, Neal Stephenson

Snow Crash by Neal Stephenson

If, like me, you never caught up with Stephenson’s 1992 sci-fi classic, here’s a review from the Life of Chaz blog to inspire it onto your Must-Read shelf.

Best books for business writing

5 best books for business writing

If you’re writing for business then you’re writing to sell, whether that’s shifting widgets or pushing your point of view.

The Neuromarketing reading list – @RogerDooley

Over on the Neuromarketing blog, Roger Dooley has complied the Ultimate Neuromarketing Reading List. I’ve read a few of these, but found many more to add to my own Must Read list. Worth a scan for all marketers. Photo by Nicole Honeywill on Unsplash

Trust and the attention asset – @thisisseth

Here’s a great post on trust and the “attention asset” from Seth Godin. A few simple principles:If you’re not measuring attention in dollars and cents, you don’t know what it’s worth.If you’re treating everyone the same, you’re wasting attention.If you’re burning trust to get more attention or more action, you’ve wasted both of them. … […]

Philip Pullman on storytelling

Via the Hammock Papers comes this YouTube video of Philip Pullman delivering the 2018 Annual Lecture of the Blake Society. It’s well worth a watch and, if anything, I found the Q&A more interesting than the talk itself. Points of interest include this, on critics: [27:38] – “There’s something a bit creepy about reviewers who […]

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