9 essential marketing insights about typography – BadLanguage.net

Fascinating insights from Matthew Stibbe at Bad Language about something we take too much for granted.

Worth reading for the first point alone: typography affects your credibility.  The underlying research for that point (also worth a read) is here.

And an essential reference for if you would like your writing to be read and to be persuasive: business plans, CVs, marketing materials of all sorts.